Wild Cat Energy Drink Roars onto the Big Screen at Vivid Sydney 2025

This winter, Sydney’s skyline will come alive with colour, creativity, and a whole lot of energy as Vivid Sydney 2025 lights up the city from May 23 to June 14. Among the spectacular displays, interactive installations, and artistic brilliance, one brand is ready to make a wild entrance — Wild Cat Energy Drink.

Known for its bold flavour, refreshing formula, and high-energy appeal, Wild Cat is making its presence felt like never before. This year, it’s not just a drink — it’s an experience. And it’s taking centre stage all across Vivid.

Fueling the Night: Wild Cat’s Vivid Debut

This year’s Vivid Sydney theme, Dream, is all about exploring possibility, wonder, and creativity. That’s why Wild Cat Energy Drink fits right in. Throughout the festival, Wild Cat will be seen lighting up the city — literally — with dynamic visual displays projected across buildings and public spaces.

You’ll spot the iconic wild cat eyes glowing from rooftops, the brand’s signature burst of colour washing across the harbour skyline, and digital installations featuring the slogan:

“Fuel the Night. Light Up the Wild – Wild Cat x Vivid.”

It’s more than just branding — it’s about creating a vibe. A feeling. A jolt of excitement that runs through the city, just like the drink itself.

Immersive Experiences Throughout the Festival

Beyond the big screens and building projections, Wild Cat Energy Drink will also have interactive stations dotted along popular festival routes. Whether you’re wandering through Circular Quay, The Rocks, or Darling Harbour, you’ll have the chance to taste the drink and engage with Wild Cat’s signature experience zones.

These stations won’t just be about free samples — they’re immersive hubs where festival-goers can:

• Discover what’s inside the can: a unique blend of taurine, amino acids, B vitamins, and lightly carbonated spring water

• Snap a selfie in the Wild Cat photo booth

• Try the “Energy Mixer” demo bar, showcasing the drink’s versatility as a cocktail base

• Scan QR codes for giveaways, merch, and exclusive Wild Cat offers

Expect glow-in-the-dark branding, UV lighting, and plenty of chances to grab content for your socials. Wild Cat is more than just a drink — it’s a vibe, and this winter, it’s everywhere.

Wild Cat Joins the Sydney Film Festival

Wild Cat isn’t stopping at Vivid. They’re also teaming up with the Sydney Film Festival, running from June 4 to 15.

What does that mean for you? Expect to see Wild Cat featured before film screenings, on festival banners, and at special cinema lounge activations. Attendees will enjoy free drinks, film-themed activations, and even a chance to win Wild Cat merchandise or tickets to exclusive events.

It’s a match made in cinema heaven — because what better way to power through a film marathon than with a can of icy cold Wild Cat in hand?

A Dream in Every Can

In line with this year’s Vivid theme, Wild Cat Energy Drink is on a mission to inspire people to dream big, stay bold, and push their own boundaries. Whether you’re a night owl, a creative soul, a city explorer, or someone chasing their passion, Wild Cat is your companion along the way.

With a drink that’s as energetic and unique as the city it represents, Wild Cat is here to fuel more than just your body — it’s here to energise your imagination.

Join the Movement

As Sydney lights up this winter, join the movement that’s making waves across two of the city’s biggest cultural events. From large-scale projections to festival pop-ups, cinema nights to energetic dance zones, Wild Cat Energy Drink is turning up the volume in every corner of the city.

It’s time to experience the energy. Embrace the wild.

Fuel the Night. Light Up the Wild – Wild Cat x Vivid.